Jorja Unlocked
Jorja Smith was the face of the Nike Air Force campaign in Fall 2018.
As part of the campaign, Nike organised a raffle to win a ticket for a concert in a secret location in London. It was possible to access the raffle online, but also from the Nike flagship store in Oxford Street. There the raffle was displayed on a 2×5 meters screen. Users were given an iPad where to enter their credentials and to answer a simple question about Jorja Smith latest album. A correct answer would give them the chance to enter the raffle. Once this was done, users had to hand the iPad back to a member of staff and after a brief countdown the result of the raffle was displayed on the big screen.
Countdown and animations on the screen where provided by Nike, personally I took care of the iPad app design and the emailer which was then sent to the participants.
The emailer
Very essential emailer for both winners and losers. The former were sent a link to register themselves and their +1. While the latter where invited to try the raffle again for better luck.
