ADRIANO MESCIA
Graphic & Web Designer
11 years experience as graphic designer working on branding, layouts for printing and for web, mainly focused on UI/UX design.
Interested in the psychology of communication, in the connection between design and neuroscience, in understanding how a user perceives a design, their mental process in front of it (what they will look at first, what they will get from it, how long will it take them, etc..). My main purpose is to communicate with users through design, making content accessible and pleasurable to assimilate.
I currently work remotely as freelancer. Feel free to drop me a line if you have any project I can help you with.
Find my CV here
MY SKILLS:
Graphic Design
WHAT I DO:
Branding
From a simple logo design to the development of an entire brand identity. I’m mostly experience in premium brands, with a clean and modern feeling, but I don’t mind try new styles being colourful and sketchy at times.
Web and App Design
User Interface (UI) and User Experience (UX) are my focus. What is going on in the user mind when using an app or website? What do they look at first? How do they use it? When designing for web these are the question I aim to answer, framing them in nice and clean interactive mock-ups.
Front-End Development
I’m firstly a designer and then a developer (despite i’d like to be equally proficient in both fields). I can code in HTML/CSS, edit React files and I can handle PHP and JavaScript enough to work on a CMS website. When it comes to databases and more complex back-end systems I cooperate with back-end developers.
Editorial Design
Newspapers, magazines, brochure, books, basically whatever you can do with InDesign. Despite I’m trying to push my work to be more digital I can’t resist the charm of producing a typographically spotless artwork.
Infographics & Presentations
Information is beautiful. I love stats, I like to communicate a message in the most clear way possible and infographics are definitely the best tool to do that. Same can be said for presentations, they are aimed to talk loud, but without a good design a proper balance of image and text the message often fails to reach the audience, my aim is to avoid that.
Marketing Collaterals
I’ve worked in marketing for a few years. Flyers, posters, banners, billboard, signage, branded cars, t-shirts, newsletters, social media banners, etc. Printed or digital, I can design any sort of collateral.