As we come to speak of the role of designers nowadays, I can’t avoid to mention a talk which I already reported in a previous post: the one of Tim Brown, where he urges designer to think big, to focus on the design thinking rather than just design small and often useless products.
“And I’d like to suggest that if…
Luna is an accessory which analyzes our sleep’s data and tells us how to improve it.
It is the world’s first mattress cover which can detect a range of information during our hours of rest and communicate it through an app.
The idea comes from three Italians, currently living in San Francisco, who reached five times the budget required for…
Very interesting project for the coming Crossrail Station in Canary Wharf by Israeli artist Michal Rovner. This mesmerizing video gives the idea of how many and clustered we are in these metropolitan spaces and, most of all, it enhances the enormity of the Crossrail project.…
“Designers understand what people really need. Marketing understands what people actually buy.”
Don Norman, The Design of Everyday Things
I like this quote, especially having been working for over 2 years in marketing department. I work with my colleagues side by side on the same product, but it’s always present that barrier of expertise and different purposes.…
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